The global fintech market was worth $127.66 billion in 2018, with a predicted annual growth rate of 25% until 2022, to $309.98 billion. It is still very small compared to the global financial services market however a very important one in today’s competitive payment solution environment.

HowToPay and its parent company Confidia AG are at the forefront of this new global drive for easier and more streamlined payment solutions that are easily accessible and user friendly and can adapt easily to local market anomalies.

There were 8,775 financial technology (Fintech) startups in the Americas in February 2020, making it the region with the most Fintech startups globally. In comparison, there were 7,385 such startups in Europe, the Middle East, and Africa, followed by 4,765 in the Asia Pacific region.

Confidia AG and HowToPay have a strong presence in these markets and has recently launched its new product: contactless payments, this payment solution is widespread in Europe and will continue to grow. However, this payment method still has a way to go before it is commonplace in the global marketplace.

With these apps, consumers link their credit and debit cards to their app of choice. When it comes time to pay, they hold up their phone to the NFC terminal, which makes an instant payment. This is a lot faster than payment via a traditional credit card, which can take 15-20 seconds to process

HowToPay provides reliable, easy to use, and secure payment and billing solutions which is why it is universally recognized as a leader in its field. HowToPay assists merchants to identify clients for before connecting them to localized payment and billing solutions. HowToPay has been assisting Small Businesses to access Secure online and offline payments, billing, and invoicing solutions since 2002 in partnership with several Banks allowing more than 50 local payment solutions around the world.